The food industry has been shaken up beyond all recognition over recent years thanks to the rise in “plant-based” advocates on social media, in the blogosphere (hello ??), and wider, more mainstream sections of modern society. Next on the agenda has to be the cosmetics industry and an increase in the availability of vegan beauty products.

Gone are the days when looking good and being compassionate are diametrically opposed. Now, thanks to rise of veganism in popular culture, shopping for vegan cosmetics is starting to become a whole lot easier, but you still have to know what you’re looking for…and finding the right product isn’t always entirely straightforward.

While many are already aware of the barbarism behind the cosmetics industry, too few know that there’s more to buying cruelty-free than meets the eye. Did you know, for example, that you can buy a cruelty-free beauty product that isn’t vegan? Not only that, but the reverse is also true: a product can be vegan, but not cruelty-free!

Sounds ridiculous, but it’s an unfortunate truth.

In this section of Happy Happy Vegan, we explore all different areas of the cosmetics industry, bringing you vegan-friendly beauty product reviews packed with information on how to select the best brands and products for an ethical lifestyle.

So often the biggest problem is actually deciphering what is and what isn’t a vegan beauty ingredient, so we do the digging to ensure you’re next purchase is 100% vegan-friendly. We also trawl through thousands of customer opinions and reviews to get the low down on how each product performs in real life so you can buy with confidence.

Our aim is to not only highlight the importance of buying vegan cosmetics, but to make it easy for you to do so, too.