Vegan makeup is becoming easier to find, but that doesn’t mean it’s necessarily straightforward. Sure, some cosmetics brands commit to being 100% vegan friendly, but others are a little more ambiguous in their approach to catering for plant-loving people like you and me.

That said, things are definitely getting better. Although it’s an unfortunate state of affairs, money talks, and businesses are finally cottoning on to the fact that veganism isn’t a fad. We all know it’s here to stay, and savvy companies are reacting to the rising popularity of our lifestyle.

The increasing number of vegan cosmetic brands is undoubtedly good news, not just for the animals who’ll suffer less at all the cosmetic industry’s labs across the globe, but also for all the consumers who want to buy cruelty-free, vegan makeup products. Many of us have neither the time nor the patience to trawl through ingredient lists every time we want to buy a new item for our makeup bags, after all, so the increased visibility and availability is very welcome.

While the cosmetics industry is improving, it’s still a million miles from perfect. Misleading packaging, weird ingredient names, licensing costs, and a multitude of other issues are still present, and they can make for a nightmare shopping experience – especially if you’re new to vegan living and not quite sure what to look out for.

So, in order to make things easy for all you lovely, compassionate and caring folk out there, we’re putting together numerous articles covering V-friendly brands, cruelty-free kits, sets, beauty basics, makeup reviews, and lots more good stuff besides. It’s a work in progress, so we’d love to hear what you’d like to see, too. Drop me a line and let me know!


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